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Local Authority Alert Services (MapAlerter)

Pin Point Alerts provide MapAlerter to local authorities acossIreland

Pin Point Alerts have developed an innovative service called MapAlerter that allows local authorities to quickly communicate with residents through a large number of communication channels for various notices. MapAlerter deliveres alerts using SMS Text Messages, Smartphone Apps, Email, Landline Phone Calls, Social Media, RSS and more. The service was launched during 2011 and is now used by over 33% of all Irish Councils. The service is available a hosted cloud service at or as a white-labelled service offering. MapAlerter has a 100% client retention rate from all Councils using the service and it was won numerous innovation awards. 

The idea for MapAlerter came about when the team noticed that there was a lack of communication from many local authorities for service disruptions and critical incidents. This was especially true of localized incidents where an isolated section of the population may face interruptions to important services such as public water. MapAlerter solves this problem because it allows Councils to deliver alerts through a number of channels to only those that are affected. This geo-focused approach means that the content is always relevant to those that receive alerts. There is also a lesser number of SMS/Texts used so this means a reduced cost to provide this advanced communications service. 

How it Works:

  1. Members of the public subscribe on MapAlerter to receive alerts
  2. During the registration process new subscribers identify the locations that interest them for alerts (eg Home and Work points)
  3. New subscribers can also pick what categories for which they wish to receive alerts (Roads, Water, Planning, Floods, Weather, Community)
  4. Next, Councils issue alerts by logging into Council Staff can identify the category and location of any incident or alert using a simple web form.
  5. When a new alert is submitted it is quickly analysed by MapAlerter. The alerts are then delivered by SMS Text, Email, App, Landline and Social Media to the correct subscribers.

Get in touch if your Council is keen to explore the strong potential of MapAlerter to improve upon your existing communications strategy. The service is easy to set up and is designed with affordability in mind for Councils of all sizes. MapAlerter is a fully automated service for Councils in many cases where Planning and Severe Weather alerts are automatically published with links to/from iPlan and Met Eireann. There is little or no effort required from IT or GIS staff once the service is established.

MapAlerter Smartphone App for Android and iOS Splashscreen

Some important points about the MapAlerter technology and service:

  • MapAlerter is available for any local authority in Ireland that wants to deliver a comprehensive communications strategy for members of the public through a number of delivery channels. MapAlerter is currently delivering alerts by SMS Text Message, Email, Landline Phone Call, Social Media (Facebook and Twitter) as well as RSS.
  • MapAlerter is a push notification service. This means that members of the public are not expected to seek out updates when they notice any service is not operating; instead MapAlerter practively issues alerts to individuals and gives them advance warning. 
  • The service is geared towards all local authorities and has alert categories under the main service areas: Planning, Water, Roads, Community, Major Emergency (Floods and Severe Weather). Members of the public can register for MapAlerter for free and can request to receive alerts from any or all of these categories.
  • MapAlerter has a dedicated smartphone App for Android and iOS. This is intended to reduce a Council's spend on SMS text messaging where prices are controlled by the phone networks. By encouraging subscribers to install the App it means that MapAlerter is an extremely cost-effective service for all local authorities and push notifications can be used instead of text messaging in many cases.
  • is the cloud service used by many local authorities. This is branded as a MapAlerter themed application. However some local authorities (Cork and Fingal) have opted for fully customized white-labelled solutions of MapAlerter where the branding is identical to their own CMS/Website. The white-labelled offering means Councils can operate an alerts service with a consistent corporate brand.
  • Wexford County Council were the first Council to subscriber to MapAlerter (March 2011) and they have issued approximately 400000 alerts to subscribers in the first 4 years. The Council has been awarded twice on a national level: Best Local Government Service (Chambers Ireland Awards, 2012) and Best Local Government Innovation (eGovernment Awards, 2012).

A survey was undertaken with 1000 random MapAlerter subscribers during January 2014 and there was was a very positive response.There was an overall satisfaction rating of 91% across all respondents. 97% of respondents indicated that they have or would recommend MapAlerter to a friend. 92% of responses indicated that it was an excellent service based on geo-focused quality of alerts.

The future of MapAlerter is centred around the smartphone app channel. The MapAlerter App can be used by all Councils to avoid communicating with local residents through SMS Text Message. As smartphone adoption increases it means that the App can be used to target a growing percentage of the population across all counties. The App is available for the iOS and Android platforms. 

 Update your Home Location on the MapAlerter Smartphone App

White-Labelled Alert Services

Pin Point Alerts provide MapAlerter to local authorities acossIreland

MapAlerter is provided as a cloud service at the domain. This is styled distinctively using a MapAlerter theme and does not include any unique branding for any specific local authority. However it is possible to use the white-labelled MapAlerter service to ensure that MapAlerter is deployed at your organisation with your CSS and style templates.

MapAlerter is currently deployed as a white-labelled service at two Irish local authorities:

MapAlerter for Fingal County Council


MapAlerter for Cork County Council


MapAlerter homepage

Some benefits of deploying the White-Labelled MapAlerter service:

  • Full branding to suit the styles appearance of the main Council website. In terms of user experience, this is a major advantage for any visitor who may have been confused by any links between a Council's website and's green theme.
  • For white-labelled MapAlerter deployments the Council decides what categories are visible and utilised. If your Council does not use "Flood Alerts", for example, then this category can be completely disabled. However on all categories are visible.
  • Custom development can be carried out on white-labelled solutions to suit the individual needs of each Council. Custom development may not always be possible on
  • Email alerts delivered from white-labelled solutions are also fully branded and styled for each Council.
  • A Vanity URL also is possible. For example if you want to maintain a "" address then this can be set up. Cork's URL is

Pin Point Alerts provide MapAlerter to local authorities acossIreland

Pin Point Alerts have developed an innovative service called iVOTER that allows candidates to communicate with potential voters during election campaigns. This is a free smartphone app for Android and iOS platforms that can present a candidate's mandate as well as allow the candidate to communicate with prospective voters using push notification alerts. Candidates have the ability to issue notifications to voters right up to polling day so there are no restrictions with any moratoriums. iVOTER offers a modern and cost-effective way for candidates to communicate with voters.

The idea for iVOTER came about after a recent election where we noticed how many campaign flyers came through our door. What was more appraent was how many of us completely ignored them. Eventually when polling day came around none of us really knew much about our candidates. By ignoring each candidate's flyer we had no idea about policies, history or voting record. So we decided there should be an "App for that" and iVOTER was born. 

 iVOTER for UK General Election 2015

Some important points about the iVOTER technology and service:

  • iVOTER can be delivered as a white-labelled solution for private elections (trade unions, colleges, private industry, etc). A locked down login system is implemented for white-labelled offerings of iVOTER where only certain people can use the App. Get in touch if you require a smartphone election service and we can discuss how this is implemented
  • The iVOTER technology also acts as a leading Polling and Surveying tool during election campaigns. Submissions from App users are anonymised, aggregated and made available to 3rd parties. A mock election feature also exists at a constituency level which also generates useful user metrics on the app. This is an especially useful feature for local media agencies looking for local polling results rather than regional or national results from bigger polling companies.
  • iVOTER will be available for all elections in the UK General Election, 2015. This includes England, Northern Ireland, Scotland and Wales. If you are a candidate looking to boost your profile to younger voters using the iVOTER App then get in touch and we can upload your profile to the app.
  • iVOTER is built on extremely scalable technology and will be available for many elections around the world from 2015 onwards. This includes internal party elections in the USA such as primaries and other candidate selection races.
  • iVOTER app users can quickly drill into their own constituency. This makes it extremely easy to locate their candidates and learn about them. So when candidates wish to issue push notifications to prospective voters it means that iVOTER knows exactly who should receive your messages.

iVOTER is available for all Android devices from Version 4 and above. it is available for all iOS devices running version 7 and above. iVOTER ios optimized for tablets and smartphones. The tablet version resembles a ballot paper and receives wide praise from users in terms of the overall user experience.

We encourage all candidates running for elected office to consider office. The push notifications for iVOTER make it a far superior to communicate with voters. With Android and iOS accounting for 98% of the smartphone market it means that iVOTER reaches the majority of your audience, particularly younger voters who may never read your printed flyer that was costly to produce.

 David Cameron's profile for UK General Election 2015 on iVOTER

Case Study